More than a decade after a notable failure in the smartphone market, Amazon appears poised to make a new attempt. According to Reuters, the e-commerce giant is reportedly developing a new smartphone, internally codenamed “Transformer.” This new venture would represent a significant departure from the 2014 Fire Phone approach, with a major emphasis placed on artificial intelligence. Unlike its predecessor, this device is expected to deeply integrate advanced AI capabilities, aiming to offer a more seamless, intuitive, and intelligent user experience.

