Tue. Mar 24th, 2026

Amazon Prepares New Smartphone, Betting Big on Artificial Intelligence

More than a decade after a notable failure in the smartphone market, Amazon appears poised to make a new attempt. According to Reuters, the e-commerce giant is reportedly developing a new smartphone, internally codenamed “Transformer.” This new venture would represent a significant departure from the 2014 Fire Phone approach, with a major emphasis placed on artificial intelligence. Unlike its predecessor, this device is expected to deeply integrate advanced AI capabilities, aiming to offer a more seamless, intuitive, and intelligent user experience.

By Rupert Blackwood

Investigative journalist based in Sheffield, focusing on technology's impact on society. Rupert specializes in cybercrime's effect on communities, from online fraud targeting elderly residents to cryptocurrency scams. His reporting examines social media manipulation, digital surveillance, and how criminal networks operate in cyberspace. With expertise in computer systems, he connects technical complexity with real-world consequences for ordinary people

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