For two decades, B2B marketing has focused almost exclusively on search engine visibility. However, the advent of generative Artificial Intelligence is redefining this landscape. Now, simple website optimization and traditional netlinking are no longer sufficient for software publishers and digital service companies (DSCs) to obtain recommendations from large language models (LLMs). Faced with this major evolution, many small and medium-sized enterprises (SMEs) are wondering […].
Brand Authority and AI: The Unexpected Advantage for SMEs
By Rupert Blackwood
Investigative journalist based in Sheffield, focusing on technology's impact on society. Rupert specializes in cybercrime's effect on communities, from online fraud targeting elderly residents to cryptocurrency scams. His reporting examines social media manipulation, digital surveillance, and how criminal networks operate in cyberspace. With expertise in computer systems, he connects technical complexity with real-world consequences for ordinary people