While many non-fiction genres face declining sales, quiz books presented a notable exception in 2025, achieving their highest sales figures since tracking began in 1998. Data from NielsenIQ BookData reveals that consumer spending on quiz titles surged by nearly a quarter last year. This remarkable performance positions quiz books as a standout success, defying broader publishing trends. Interestingly, Bibles also experienced a significant boost in popularity during the same period, contributing to a diverse landscape of top-selling non-fiction.
Quiz books are the answer to falling non-fiction sales, data shows
By Rupert Blackwood
Investigative journalist based in Sheffield, focusing on technology's impact on society. Rupert specializes in cybercrime's effect on communities, from online fraud targeting elderly residents to cryptocurrency scams. His reporting examines social media manipulation, digital surveillance, and how criminal networks operate in cyberspace. With expertise in computer systems, he connects technical complexity with real-world consequences for ordinary people