As Tim Cook had foreshadowed a few days ago, Apple has implemented substantial price hikes across its Mac and iPad lines. The MacBook Neo, a device initially introduced by Apple in the spring to appeal to budget-conscious consumers at a price of 699 euros, has now been adjusted to 799 euros. This represents a 100 euro increase on the least expensive model in the lineup.
Furthermore, the MacBook Air has seen its price increase from 1,199 euros to 1,399 euros. This significant adjustment reflects Apple’s updated pricing strategy for these popular devices.