A brief social media preview of the upcoming film The Devil Wears Prada 2 has ignited a strong negative reaction online. The clip, intended to introduce a new character named Jin Chao, has been met with widespread criticism for its perceived blatant portrayal of Asian stereotypes.
The 38-second video, shared by 20th Century Studios on April 16th, was designed to present Jin Chao, played by Helen J Shen, as the “former assistant’s new assistant.” In the clip, Jin Chao introduces herself and speaks with Andy Sachs, portrayed by Anne Hathaway, who is making a return to her role at the fictional fashion magazine, Runway.
English Translation:
A social media clip released prior to the film’s cinema debut, introducing new character Jin Chao, has provoked furious online reactions. A minor character in the fashion magazine comedy The Devil Wears Prada 2 has triggered a significant online backlash even before the film has reached cinemas. A 38-second clip, released on social media by 20th Century Studios on April 16th, was intended to showcase “the former assistant’s new assistant,” Jin Chao, played by Helen J Shen. She is depicted introducing herself and speaking with Anne Hathaway’s Andy Sachs, who has recently returned to work at the fictional Runway magazine.