In an era of heightened celebrity fascination, it’s become increasingly common for famous individuals to meticulously control and profit from their life stories. This trend is exemplified by strategies like the one employed by Ryan Gosling, who, before a screening of his latest film, addressed the audience, stating, “It’s not your job to keep cinemas open. It’s our job to make things that make it worth you coming out. This movie’s for you. Enjoy the trip!” His words were met with applause, highlighting a significant shift from the post-Covid crisis approach, where studios focused on urging people to attend cinemas rather than offering compelling reasons to do so.

