Beyond the dazzling red carpet, a different kind of spectacle unfolds in Cannes. Photographer Sonia Reveyaz delves into the magnetic pull of the hustle, bustle, and unbridled glamour that characterizes the fringes of the renowned film festival.
From sunrise to sunset along the iconic Croisette, the picturesque boulevard bordering the Mediterranean, a sense of occasion permeates the air. For ten days, the ultimate goal for many is to secure an invitation into the exclusive inner circle of the Cannes Film Festival. However, the allure of cinema isn’t the sole draw; not everyone is here to watch a film.
In today’s visually driven world, luxury is a tangible commodity, expressed in every detail. Media outlets, in collaboration with brands and social media platforms, are instrumental in cultivating desire. They work hand-in-hand to launch new products and highlight the celebrities who endorse them.
Significantly, the Croisette is now welcoming a new breed of celebrity: influencers. These individuals, often forging unconventional career paths and rising from humble beginnings, are increasingly finding their place amidst the festival’s established luminaries.