Tue. Jun 23rd, 2026

LinkedIn Unveils the Key to Winning or Losing a B2B Sale

You have the best product, even a strong contact at the client’s company. Your demo impressed everyone. And yet, the sale doesn’t materialize. A LinkedIn/Bain report explains why.

The executive championing your solution internally doesn’t make the decision alone. They must convince finance, legal, and other departments within their organization. This internal consensus is the pivotal element that determines whether a deal is won or lost.

By Rupert Blackwood

Investigative journalist based in Sheffield, focusing on technology's impact on society. Rupert specializes in cybercrime's effect on communities, from online fraud targeting elderly residents to cryptocurrency scams. His reporting examines social media manipulation, digital surveillance, and how criminal networks operate in cyberspace. With expertise in computer systems, he connects technical complexity with real-world consequences for ordinary people

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