SFR and its budget-friendly brand, RED by SFR, have been handed a substantial penalty of €10 million. Of this amount, €5 million is suspended, following a ruling on deceptive commercial practices. The Paris Criminal Court determined that the marketing arguments used by the company were misleading.
SFR fined €10 million for misleading mobile plan promises
The concept of “lifetime pricing” has failed to withstand commercial realities. SFR and its low-cost brand, RED by SFR, have recently faced a significant penalty. They have been fined €10 million, with €5 million of that amount suspended, for engaging in deceptive commercial practices. The Paris Criminal Court concluded that the marketing arguments used by the company were misleading.