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Apple's Innovative Smart Glasses Aim to Challenge Ray-Ban Meta

July 11, 2026Carlos Mendoza1 мин

Apple is known for its strategic approach to entering new markets, often with the ambition to lead, even when starting from behind. In the burgeoning field of smart glasses, the Cupertino giant is reportedly taking a more cautious stance, prioritizing extensive testing before committing to a product launch. Insights from Mark Gurman, shared via Bloomberg and subsequently reported by 9to5Mac, suggest this measured strategy.