British Adults Reduce Social Media Engagement, Study Shows
A recent study indicates a significant decline in social media activity among British adults. In 2024, six out of ten (60%) British adults were considered active on social media platforms, engaging through posts, reactions, and interactions. However, this year, fewer than half of them (less than 50%) meet that same activity threshold.
This twelve-point percentage drop over a single year does not stem from a broader disinterest in digital platforms, as a substantial 89% of adults continue to maintain a presence on at least one social media site.
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Prime Video competes with TikTok using short news videos
Platforms are seeking ways to diversify content and make it more interactive, leading many to adopt social media formats. Amazon has taken this direction with short news clips available on Prime Video. The company aims to capture Generation Z, who already consume news in this f

X sous enquête en Irlande pour l'exposition des mineurs à des contenus adultes
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Claude's Invisible Watermark and the Rise of Removal Tools
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Anthropic's Revenue Skyrockets to Over $11.5 Billion, a 14-Fold Increase Year-Over-Year
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Meta Confirms AI Dramatically Increases Time Spent on Instagram
Even a modest 10% increase in time spent on an application used by three billion people each month translates to millions of additional hours absorbed daily by phone screens. Mark Zuckerberg readily admits this, highlighting how Meta's artificial intelligence is significantly enhancing user eng